On October 8th, 2020, a leaked internal reel video surfaced, showing upcoming plans for the Mountain Dew brand for 2021. In Spring 2020, Baja Blast were once again released on March 23rd, 2020, and were joined by its Zero Sugar variant for its first retail release until June 2020, when it was once again discontinued to make room for Liberty Brew's second and final release.Ģ021 Limited-Time store release Main article: 100 Days of Baja In August 2019, Baja Blast was released in 24-packs for the first time as a limited-time Sam's Club exclusive. It was released in stores for a limited time on March 11th, 2019, until the start of June 2019, when it was discontinued.
Since 2018, Baja Blast has been a consistently recurring yearly release.īaja Blast was once again rereleased in 2019 however, its standard limited-time summer release window was reduced to make room for another limited-time summer drink, Liberty Brew and other summer flavors for now on. The demand was high, and Baja Blast once more released in stores on April 23rd, 2018, and remained available for the summer. On September 1st, 2017, the official Mountain Dew Twitter account posted, asking fans to show their support for a future Baja Blast retail release, using the hashtag #BringBajaBlastBack. In its place, a new summer flavor, DEW-S-A, was released. Alas, Baja Blast lost to Pitch Black by a small margin, and was once again discontinued from retail sales, leaving Pitch Black as the new "permanent" flavor.Ģ018 Limited-Time store release Main article: Dew Nation RewardsĪfter Baja Blast's loss in DEWcision, 2017 did not feature a retail release. Long-time Baja Blast fans had waited for this moment to come, and took it to the next level with Twitter hashtags and challenges issued by Mountain Dew. A national voting session was held for fans to vote on their favorite of the two flavors. The winner of DEWcision 2016 was to be made the next permanent Dew flavor on store shelves. In 2016, PepsiCo held DEWcision 2016, a promotion which pitted Baja Blast, returning to store shelves, against Pitch Black, another cult-classic Dew flavor. This remains the only store release of Sangrita Blast, which remained at Taco Bell locations until 2017.Ģ016 Limited-Time store release Main article: DEWcision 2016 The two flavors were released for the summer on April 20th, 2015.
This release also featured Sangrita Blast, an all-new Taco Bell original flavor. It was eventually officially confirmed that it would be rolling out in stores on May 5th, 2014, and remained available for the summer until October that year.Īfter its first successful retail release in 2014, PepsiCo decided to re-release Baja Blast once again for a limited time for the Summer of 2015. Several leaks confirmed the drink's store release, as well as its release timing. To celebrate it's 10-year anniversary release, a promotion named " Baja or Bust" coincided with the release, which gave fans the opportunity to win Baja Blast-themed prizes. The drink was released for a limited time in the summer of 2014. In early 2014, after a successful decade of Taco Bell exclusivity, PepsiCo announced Baja Blast was to be released for the first time at retail stores. The drink has been a recurring staple of Mountain Dew's retail lineup ever since, frequently releasing as part of their summer lineup.Īnnual Limited-Time retail releases 2014 Original Limited-Time store release Main article: Baja or Bust Promotion of the flavor increased considerably as a result, and the drink's popularity eventually resulted in a retail release in bottles and cans in 2014. Baja Blast was created with the intent to increase drive-thru beverage sales.īaja Blast was an instant hit amongst Taco Bell consumers and Mountain Dew fans alike, leading to a massive cult following in the following years. The drink was specifically designed to taste best for their Mexican-inspired food. It marked the first time a beverage company and a fast-food restaurant have created a proprietary beverage. Its standard Taco Bell tagline in the United States is "A Tropical Lime Storm," while its market release tagline was " DEW with a Blast of Natural & Artificial Tropical Lime Flavor." History īaja Blast was first released in early August 2004, exclusively at Taco Bell locations in the United States. Its tropical theming is shared with its Baja Family, while it was once paired with former secondary Taco Bell exclusive Sangrita Blast. 7 The Bell: A Taco Bell Hotel and Resortīaja Blast is a Mexican-inspired Tropical Lime flavor of Mountain Dew and is an ocean-like teal in color.5.7 Baja Caribbean Splash and Baja Passionfruit Punch.3.1 2014 Original Limited-Time store release.
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